Moving into the racier end of the spectrum, the Zero and Zero Disc are full-carbon road bikes with aggressive geometry. As the price increases, so does the level of tech, with Di2 included in the top-end model. Though we’re a bike shop that sells, builds and fixes bicycles, they’re really just the means to an end; albeit a beautifully designed means to an idyllic end. Our job most importantly is to encourage as many people as we can to get out and ride for transport and enjoyment.
With its steel frame and carbon fork, asymmetrical chainstays and 650b wheels with gargantuan 50c tyres, it’s perfect if you want a bike that will take you anywhere, but don’t want a mountain bike. As the name suggests, these are bikes that are designed for the explicit genesis mountain bike purpose of riding on the road. Some are more race oriented, meaning mudguard and pannier mounts are forgone and the geometry is longer and lower. Others have more of an endurance focus, better suited to long rides and have all the mounts you need for light cycle-touring.
3T’s goal was to hide the cables internally while keeping the head tube narrow and aerodynamically efficient rather than wide and bulky. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. An avid cyclist, Ignaz Schwinn met Adolf Arnold in Chicago in the 1890s while working as a machinist. After working in numerous factories for a few years, the pair decided to start their own bike company.
The bikes are available either with rim brakes or hydraulic discs, but there is only one spec level with these bikes. Both come with 2×11 Shimano 105 drivetrains and carbon forks. The rim brake version can take tyres up to 28c, whereas the disc version can handle 30c.
Genesis produces bikes for all cycling disciplines, including road, mountain, cyclocross, gravel/adventure and commuting. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. In the years that followed, Hess and his company constructed one of the world’s first purpose-built factory stock BMX bikes, allowing BMX fans to buy new wheels without having to alter a mountain bike. On the Genesis road team’s first carbon fiber bike in 2014. Genesis makes road, mountain, gravel, adventure, and commuter bikes. Aside from steel, Genesis bikes come in a number of materials.
A wide variety of models is offered by the English brand, to reach all types of users. If the pride of the brand lies in its excellent touring models, road enthusiasts will find their happiness in a quality catalog at affordable prices. Versatility still pervades the frame, with downtube bottle bosses and mounts for a rear rack and mudguards. Although this bike can take on the commuting duties or a bit of cycle-touring, it is more suited to lively riding in the woods and on bridleways.
We’d love to make riding a bike as commonplace as your morning cup of coffee, which by the way is our other obsession. Former professional road and track rider Adam Blythe has a new Genesis road bike and it’s certainly provoking comment, not just because of the gold leaf finish but also thanks to the bulbous head tube. Our bikes are designed and built in Milton Keynes, but we’re willing to outsource production to Vietnam and Indonesia. Our frames are hand-assembled in small quantities before being stored. If you’re in the market for a bike, the lines of bikes Genesis carries offers something for everyone, no matter your level, size, or age.
Last year, the Children’s Home of Easton received a check for $2,460. The Datum comes with 32c tyres, which is a bit closer to the ‘road’ end of the spectrum. But there is clearance for up to 38c, so if the conditions require it, this bike is able to handle the rougher stuff. Some adventures are about taking your time and drinking in your surroundings, others are about getting there fast. This bike is designed for lightweight bike-packing, able to tackle ultra-distances on mixed terrain.