However, Schwinn switched up the industry by instead insisting that Schwinn branding had to be retained on the bikes sold by stores. Schwinn bikes were an iconic household brand name of bicycle in the US for nearly all of the 20th century. The Schwinn Coston CE is very much a commuter electric bike, but it’s not one of those thin-wheeled messenger e-bikes. Speaking of which, check out my video schwinn dealers below to see the bike’s performance and features in action, including those cool frame lights. It may not compete head to head with many of the direct-to-consumer companies, but it represents a big jump for Schwinn’s e-bike line and may just fit the right commuter looking for an e-bike with these features. By 1996 Schwinn had climbed to second in the industry for product shipment, behind Trek.
“Preferred” listings, or those with featured website buttons, indicate YP advertisers who directly provide information about their businesses to help consumers make more informed buying decisions. YP advertisers receive higher placement in the default ordering of search schwinn ebike results and may appear in sponsored listings on the top, side, or bottom of the search results page. Notable mentions include the sophisticated and elegant-looking Corvette/Cruiser style bikes, or the iconic motorbike-inspired design of the Schwinn Aerocycle.
W. Schwinn tasked a new team to plan future business strategy, consisting of marketing supervisor Ray Burch, general manager Bill Stoeffhaas, and design supervisor Al Fritz. With the first production bike designed specifically for indoor cycling, Schwinn set the standard for an industry. Riders schwinn dealers experience enhanced comfort with adjustable seat slides and handlebars, and durable stretch pads. A product of input from hundreds of users, cycling instructors and fitness buyers, this innovative bike belongs in a class by itself – but your riders will definitely want it in theirs.
Although their models were favored by slightly older buyers, they weren’t able to find huge success in the growing younger market, which had leaned increasingly towards lightweight and technologically advanced road bikes. Throughout the decade, the company further expanded its range of 10-speed racing bikes with the launch of the Varsity, Continental, and LeTour models, in order to rival European heavyweights such as Peugeot and Gitane. You also get two different frame sizes to choose from, which is a big upgrade over the single one-size-fits-all frames that many e-bike companies still offer. I’m sure that keeping it in low pedal assist will still net riders the claimed maximum of 35 miles that Schwinn promises.
Schwinn made its first acquisition in 1899 (and slightly thinned the ranks of the Chicago bicycle army) when it bought competitor March-Davis Bicycle Company. In 1896 Schwinn was founded, and by the end of that year, Schwinn bikes had more traffic than any other recreational bike company. As fitness trends shifted and technology evolved, Schwinn responded by offering a lineup of groundbreaking and affordable cardio equipment, including exercise bikes and treadmills.