What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.
Bikes for all occasions, from all materials, that ride well, last a lifetime and look good while they’re at it.
But these won’t present an impediment to getting out and using the frame for the huge variety of applications it has the capability for. Gravel riding, endurance road riding, cycle-touring, commuting, these are all still possible on this bike – it’s just a more accessible platform to get started with. The steel tubes of these endurance genesis bicycles bikes, with their ability to dampen the road buzz, make them perfectly suited to long days out in the saddle. Pannier and mudguard mounts are also present on these frames, adding to their versatility. The external cable routing and threaded bottom brackets are also features that will be well apricated by home mechanics.
With these bikes, the saddles have been changed for a women specific model as well as shorter cranks and narrower handlebars being specced to better suit female proportions. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. If you’re in the market for a more porteur-style bike, the Brixton is where Croix de Fer meets cargo. Its 1×9 drivetrain keeps things simple, while the swept back riser bars give the rider a more upright position. The Mantle is the brand’s XC and endurance bike, and is a full carbon 29er hardtail with 100mm travel.
And if any of you were wondering what the extra part on the head tube is… the genius @robhayles1 added a little bit of carbon to hide my cables. Ostensibly, this is a more budget-oriented version of the Vapour Carbon. The aluminium frame is cheaper, genesis mountain bike although the fork is still carbon. Disc brakes remain present, but they have been changed to mechanical rather than hydraulic. The drivetrain is still a performance oriented 1×11 set up and, in all, this is still a competitive racing machine.