The Paramount continued as a limited production model, built in small numbers in a small apportioned area of the old Chicago assembly factory. The new frame and component technology incorporated in the Paramount largely failed to reach Schwinn’s mass-market bicycle lines. W. Schwinn, grandson Frank Valentine Schwinn took over management of the company. By 1950, Schwinn had decided the time was right to grow the brand.
Deck the halls with bikes, helmets, and accessories for every rider on your list. The bike is beautifully finished – and weighs about #, not the lightest of bikes – but not the heaviest, either. It features schwinn road bike the Shimano STI brake lever shifters, which are easy & intuitive to operate – allowing the rider to change gears while leaving hands on bars & brake hood levers – improving bith shifting easy & safety.
Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models. The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost.
By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn’s market. Unable to produce bicycles in the United States at a competitive cost, by the end of 1991 Schwinn was sourcing its bicycles from overseas manufacturers. This period in Schwinn’s history plays a cameo role in a novel by Dave Eggers, A Hologram for the King (2012).[58] Seeking to increase its brand recognition, Schwinn established additional company-operated shops, a move that alienated existing independent bike retailers in cities where the company stores had opened. This in turn led to further inroads by domestic and foreign competitors. Faced with a downward sales spiral, Schwinn went into bankruptcy in 1992.[59] The company and name were bought by the Zell/Chilmark Fund, an investment group, in 1993.
Although the Varsity and Continental series would still be produced in large numbers into the 1980s, even Schwinn recognized the growing market in young adults and environmentally-oriented purchasers, devoting the bulk of their marketing to lighter models intended schwinn road bike to pull sales back from the imports. At the close of the 1920s, the stock market crash decimated the American motorcycle industry, taking Excelsior-Henderson with it. Arnold, Schwinn, & Co. (as it remained until 1967) was on the verge of bankruptcy.
This page lists Schwinn bicycles models (sorted alphabetically) and links to their details. Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders. We have spent over a century building the bicycle industry into what it is today, and we’re not done yet. This Schwinn Paramount from 1986 is exactly one of those standard bikes from the mid 1980s with Columbus SLX tubing and a complete Campagnolo Super Record groupset. The colour was called Icy White by Schwinn and corresponds perfectly with the shiny aluminium parts and the modern plain decal design.
Over the years the Paramount would turn out to become the most successful US racing bike of the 20th century. The angle finder read 72.5 degrees up front and 73 degrees at the seat tube. The top tube measured in at 54.6 centimeters with a 30.2 inch stand-over height. schwinn road bike Starting in 2005, Schwinn also marketed Motorscooters under the Schwinn Motorsports brand.[69] Production ceased in (approx). The Sting-Ray[28] sales boom of the 1960s accelerated in 1970, with United States bicycle sales doubling over a period of two years.
The Paramount is a wonderful piece of cycling history which rides like a whirlwind and is good for many Eroica races to come and as many weekend rides as you can fit into your schedule. A place for pictures, articles, and discussion of bikes and parts pre 1990. This bicycle has been refurbished to the Blue Tag standard which includes a 30 day warranty.
The new company produced a series of well-regarded mountain bikes bearing the Schwinn name, called the Homegrown series.[62] In 2001, Schwinn/GT declared bankruptcy. In September 2001, the Schwinn Company, its assets, and the rights to the brand, together with that of the GT Bicycle, was purchased at a bankruptcy auction by Pacific Cycle, a company previously known for mass-market brands owned by Wind Point Partners.[63] In 2004, Pacific Cycle was in turn acquired by Dorel Industries. In 1980 the production of the Paramount was completely reconsidered, which resulted in a completely new factory in Waterford, Wisconsin. By 1985 Paramount was in full gear, with what became the “standard” model.