PromotionWe were asked to help create promotional items for the first company store in the US. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer.
The geometry is more aggressive than the endurance-oriented Equilibrium, but not quite as ‘head-down bum-up’ as the dedicated racers that are the Zeros. The steel tubes of these endurance bikes, with their ability to dampen the road buzz, make them perfectly suited to long days out in the saddle. Pannier and mudguard mounts are also present on these frames, adding to their versatility. The external cable routing and threaded bottom brackets are also features that will be well apricated by home mechanics. There are three different spec levels, with 10 being the entry level, 20 the mid-range and 30 being the top of this range.
Part of this is down to the different frame material, but cheaper components are also a factor. These bikes are designed for longer days out being able to handle heavier loads and rougher roads. Some bikes (such as the Fugio) are more oriented towards the rough stuff, whereas others (such as the Croix de Fer) are better suited to carrying loads. We showed you 3T’s Strada ICR a couple of weeks ago, with a ‘nose’ extending forwards at the front of the head tube. 3T’s goal was to hide the cables internally while keeping the head tube narrow and aerodynamically efficient rather than wide and bulky. Rob Hayles is another former racer, of course – a double world champion and three-time Olympic medallist on the track, and a national champion on the road.
Although the frame is steel, it’s relatively lightweight with a carbon fork and no excess components weighing it down. This is a bike that will zip around town without a second thought. There are, however, a number of points that make this a more versatile bike than the carbon alternative. Tyre clearance is increase to 38c, there are discrete mudguard and pannier mounts and an extra set of bottle bosses is present on the downtube. The angles are steep, the front end is low and there aren’t mudguard or pannier mounts.
We’ve split this guide up into four large sections; road bikes, adventure bikes, cyclocross bikes, and utility bikes, detailing each of the bikes in the range and how they differ from the others. If you’re a dyed in the wool roadie or complete ‘cross-head, you can jump straight to the section that interests you most. Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled. With its steel frame and carbon fork, asymmetrical chainstays and 650b wheels with gargantuan 50c tyres, it’s perfect if you want a bike that will take you anywhere, but don’t want a mountain bike.
The Datum comes with 32c tyres, which is a bit closer to the ‘road’ end of the spectrum. But there is clearance for up to 38c, so if the conditions require genesis mountain bike it, this bike is able to handle the rougher stuff. Just because a bike is designed for one specific purpose doesn’t mean it is limited to that purpose.
If you’re looking for a fun bike that can also do the grunt-work when required, this is the one for you. But if you want a dedicated workhorse, the Croix de Fer or Equilibrium will probably suit you better. Adam Blythe rode for the likes of BMC Racing Team, Orica-GreenEdge, Tinkoff and Lotto-Soudal in his cycling career before retiring from racing in 2019.
Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he’s riding road and gravel bikes most days for fun and fitness rather than training for competitions. genesis bike The Tour de Fer is a steel touring-specific bike with a longer, stable wheelbase, and comes complete with mudguards and racks. Genesis produces bikes for all cycling disciplines, including road, mountain, cyclocross, gravel/adventure and commuting.
When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local. Last year, the Children’s Home of Easton received a check for $2,460. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website. We investigated 11 top-grade over the recent 2 years. You can also Filter by type, suspension, position and model or settle upon one of our Genesis bicycle feature picks.