Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.
Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Genesis Bikes are a British cycling brand with a heritage of genesis bike building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction.
Last year, the Children’s Home of Easton received a check for $2,460. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service genesis bike manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home. Genesis also features a wide array of parts, accessories, and apparel.
Bike service must be completed before Trek takes over, the site says. The store advertises a retirement sale starting Thursday, April 1. The store website says the store will close from May 4 to May 7 as it transitions for Trek’s ownership. Dear Community,
We are excited to announce the purchase of our store by Trek Bicycle. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days.
We ask that you return your bike to the same place it was purchased. If you purchased on our website, we can accept the return. If bought at an outside retailer, be sure to have your receipt.