Trail Friendly Business Spotlight: Genesis Bicycles D&L

Genesis build bikes that are simply built to go everywhere with you and do a bit of everything. Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more. Not available in Canada, these Genesis bicycles are targeted to the higher income customers. Providing mostly high-end road and gravel adventure bicycles.

They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local. Last year, the Children’s Home of Easton received a check for $2,460. Just because a bike is designed for one specific purpose doesn’t mean it is limited to that purpose.

Genesis are especially known for leading the welcome revival of steel framed bikes across several categories including 29ers, cross, road and track bikes. Ostensibly, this is a more budget-oriented version of the Vapour Carbon. The aluminium frame is cheaper, although the fork is still carbon. Disc brakes remain present, but they have been changed to mechanical rather than hydraulic. The drivetrain is still a performance oriented 1×11 set up and, in all, this is still a competitive racing machine.

genesis bicycles

Almost the antithesis of the Day One, the Flyer is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off. Although the frame is steel, it’s relatively lightweight with a carbon fork and no excess components weighing it down. This is a bike that will zip around town without a second thought.

For the entry level, you’ll get a Shimano Claris 2×8 drivetrain, an aluminium frame and carbon fork. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork. Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.

From there, we’ll discuss how we can get your bike back up to speed with a service package, on-the-spot adjustments, or replacement parts. We’ll also create an itemized receipt to make sure you’re comfortable with repair costs before we get to work. Shimano’s Alivio groupset and hydraulic disc brakes complete a robust package that’s built for dependability. It is also important to note, that since Walmart is a massive retailer, their genesis bicycles are also sold in Canada, through their website and sometimes are found on their showrooms.

A brand of Sportline, H Young (Operations) Ltd., it is considered a major brand along side of Saracen and Ridgeback. Not to make things even more confusing, but Sportline is under the marketing umbrella of Madison, the largest distributor of bicycle parts and components in the UK. There are, however, a number of points that make this a more versatile bike than the carbon alternative. Tyre clearance is increase to 38c, there are discrete mudguard and pannier mounts and an extra set of bottle bosses is present on the downtube.

Part of this is down to the different frame material, but cheaper components are also a factor. Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line.

Adventure bikes are very versatile and can be put to a multitude of uses. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Trade in your old Trek bike with Red Barn Refresh and get in-store genesis bicycles credit toward the purchase of a new one. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. Return the bike (Woom pays for shipping) to Woom within two years of purchase, and the company will put 40 percent of your…

The external cable routing and threaded bottom brackets are also features that will be well apricated by home mechanics. So many models are offered that it can be hard to choose exactly which bike is best for you. If you’re a dyed in the wool roadie or complete ‘cross-head, you can jump straight to the section that interests you most.