You have the option to have your new bike delivered to your local dealer, or to your door. In the 90’s, the retail model of Beta Bikes was developed as a franchise and these franchise stores operated under the fascia of Freewheel. Whilst the stores looked great and performed well for a while, running a successful bike shop is hard work and requires a huge amount of dedication and this is not so easy to replicate through a franchise. At the same time Madison grew at a rapid rate and it was clear that the future of the business lay in being a distributor to the trade rather than a retailer. Madison pulled out of the franchise scheme in the mid 1990s and stores continued to trade for several years after but eventually were sold or absorbed into other retail chains so none exist anymore. The Fugio is a rowdier bike than the Croix de Fer, more suited to playing around on the trails and using the bumps as a platform to get some air.
Genesis are a British brand that have been building decent bikes and a decent reputation so I was looking forward to a chance to see if the positive buzz about the company and their bikes was well earned. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand.
A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. Credited with creating the first-ever gravel bike, Genesis bicycles are designed to take you on adventure — off-road, on-road, or wherever your heart desires. The low price point makes it easy to get excited about the Genesis 500 but you are trading functionality, range and stability.
PromotionWe were asked to help create promotional items for the first company store in the US. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment.
Product PresentationHelping to bring new categories to the market with beautiful and functional designs. The serial number is stamped genesis mountain bike into the bottom of the frame (under the bottom bracket). Head to the page below and fill out the warranty claim submission form.