Trek buys Pennsylvania’s Genesis Bicycles

Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product genesis mountain bike at a glance in a crowded retail environment. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s.

genesis bicycles

We’re always looking out for keen riders who are planning trips so we are open to receiving sponsorship proposals to consider. We now have a list of rear-mech hangers compatible with Genesis bikes – please visit your local dealer to order one. It’s really hard to give safe and accurate technical advice over the internet! We’d always advise going to your local Genesis dealer, where they can see the bike and diagnose any technical or mechanical issues that you’re having with your bike. If you have a warranty claim, they can handle that too.

Genesis bikes became renowned for their use of steel tubing and ethos for function over form. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006. With so many different variables this is an impossible question for us to answer properly!

Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. UK bike brand Genesis began in 2001 as a single bike – the Genesis Day One – and exploded in popularity. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. The site said a retirement sale would begin Thursady and the store will be closed May 4-7 as trek prepares to re-open under the new ownership. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website.

Their colourways are stunning, and their frames are tough yet agile. UrbanBikeWear.com started 2013 in Johan’s bedroom with a smaller selection of bicycle clothes and commuting bags. From the beginning UBW’s concept has been to carefully select products from the big global market to find brands with a lot of heart. Our ambition is to be your niche bicycle shop where you can feel at ease with our products, chosen just for you. Today we have a wide range of cycling clothes and bags from Chrome Industries, Bagaboo, PEdALED, Endura, Vaude, Swrve to name a few. Brands that fulfill our demand for quality and provide excellent performance for equally high performing cyclists around the globe.

If you purchase a product or register for an account through a link on our site, we may receive compensation. Trade in your old Trek bike with Red Barn Refresh and get in-store credit toward the purchase of a new one. Genesis employ materials to their best application genesis bicycles meaning you’ll find carbon, Titanium, steel and Aluminium utilized throughout the range. Look to the Equilibrium if you’re after a performance road package or to the Tour de fer if you desire a rugged reliable touring package, ready to go off the peg.

Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply built to go everywhere with you and do a bit of everything.

You have the option to have your new bike delivered to your local dealer, or to your door. Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.

Capable on and off road, it was a gentle step away from our original Vapour and towards a bike that was intended to go further… but we never imagined quite how much further. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. This variable speed throttle was designed to be easy on the wrists, and even easier to operate.

However, through our online retail partner Freewheel, you are able spread the cost of your new bike via a finance scheme. For more information please see the Freewheel finance page here. We recommend noting down your frame number (located on the underside of the Bottom Bracket) and using one of the many online services available. We may be able to supply a digital file of the decal you need but you will need to prove you own the bike. The best way to test-ride a Genesis is to contact your local Genesis dealer.