Adam Blythe rode for the likes of BMC Racing Team, Orica-GreenEdge, Tinkoff and Lotto-Soudal in his cycling career before retiring from racing in 2019. PromotionWe were asked to help create promotional items for the first company store in the US. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationHelping to bring new categories to the market with beautiful and functional designs. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer.
Some adventures are about taking your time and drinking in your surroundings, others are about getting there fast. This bike is designed for lightweight bike-packing, able to tackle ultra-distances on mixed terrain. Despite being already expansive, genesis bicycles the Genesis Bikes brand continues to grow, with the British company striking out even further to the gravel/adventure cross market. If you purchase a product or register for an account through a link on our site, we may receive compensation.
The Alpitude needs to be ridden hard to get the best from the frame, if you hit rough sections too slow then the bike can stall and you have to work to get back up to speed. The Revelation fork is simple to set up but it is worth remembering to go back and reset them after a couple of rides as they begin to sink into their travel once bedded in. Specialized also launched a Peter Sagan collection with a largely gold frameset a few years ago. We’ve got to say, though, that we’ve never seen anything like the head tube on Adam Blythe’s bike. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance.
Part of this is down to the different frame material, but cheaper components are also a factor. Gravel bikes are what everyone wants right now, says Erin Fagan, the events coordinator (and more) at in Easton. For Erin, being so close to the trail is a huge advantage since beginners are nervous riding on the road with cars. Often, they tell us that Walmart gave them our number, and we also get calls from employees building the bikes at Walmart looking for parts, since we are the first thing that comes up when you google Genesis and Bikes. During the cycling season we get about a dozen calls a day from people with a Genesis brand bicycle.
The Alpitude is a serious bike built to handle serious terrain but not many of us get to ride truly hardcore trails all the time so it is important that your bike can handle your every day trails well. Rob Hayles is another former racer, of course – a double world champion and three-time genesis bicycles Olympic medallist on the track, and a national champion on the road. These days he works with carbon, hence his involvement with this bike. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor.