The frame has internally routed cables for better aerodynamics and a wide section down tube for better torsional stiffness. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance.
Although the two bikes in this section might both be called the ‘Vapour’ with only the epithets ‘Alloy’ and ‘Carbon’ differentiating them, there are actually significant distinctions to be made. PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. If you’re running a script or application, please register or sign in with your developer credentials here.
The unique design of the Genesis™ is both visually appealing and able to provide double the parking space of typical serpentine racks.. Prefitted mudguards and more puncture resistant city tyres are such examples. These are Genesis’ entry-level road bikes and are the cheapest in their range. The geometry is a little more upright, making for a more comfortable and less twitchy ride. There are mounts for mudguards and a pannier rack, which expands the range of use from just road riding to commuting and even lightweight cycle touring.
You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line. Other bikes might have the specificity to perform better in a single one of these uses, but very few bikes would be able to perform as well as the Croix de Fer in all of them.
Pannier and mudguard mounts are also present on these frames, adding to their versatility. The external cable routing and threaded bottom brackets are also features genesis bike that will be well apricated by home mechanics. As the name suggests, these are bikes that are designed for the explicit purpose of riding on the road.
The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics. The bikes are available either with rim brakes or hydraulic discs, but there is only one spec level with these bikes. The rim brake version can take tyres up to 28c, whereas the disc version can handle 30c. Almost the antithesis of the Day One, the Flyer is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off. Although the frame is steel, it’s relatively lightweight with a carbon fork and no excess components weighing it down.
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Some are more race oriented, meaning mudguard and pannier mounts are forgone and the geometry is longer and lower. Others have more of an endurance focus, better suited genesis mountain bike to long rides and have all the mounts you need for light cycle-touring. So many models are offered that it can be hard to choose exactly which bike is best for you.