After 47 years, the owner of an iconic Easton bicycle shop has decided to retire. The perfect bike for a Bond villain, or a former British national road champion turned TV commentator. This product was added to our catalog on Wednesday 15 September, 2021. The Montane Icemen underlined the bikes capabilities as…
Last year, the Children’s Home of Easton received a check for $2,460. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service genesis mountain bike manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home. Genesis also features a wide array of parts, accessories, and apparel.
Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction.
Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. Erin says as they look genesis bicycles forward to the next season, the store will be adding longer adventure touring rides and more varied locations, such as the Lehigh Gorge State Park part of the D&L and the Columbia Trail in Highbridge, NJ. If you purchase a product or register for an account through a link on our site, we may receive compensation.
Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.