What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Due to being disc brake only, the bridge between the seatstays could be removed.
This is a bike that will zip around town without a second thought. With a 2×9 Shimano Sora groupset and mechanical disc brakes, there are notable differences to the higher end Croix de Fer. But these won’t present an impediment to getting out and using the frame for the huge variety of applications it has the capability for.
There are, however, a number of points that make this a more versatile bike than the carbon alternative. Tyre clearance is increase to 38c, there are discrete mudguard and pannier mounts and an extra set of bottle bosses is present on the downtube. Ostensibly, this is a more budget-oriented version of the Vapour Carbon. The aluminium frame is cheaper, although the fork is still carbon. Disc brakes remain present, but they have been changed to mechanical rather than hydraulic. The drivetrain is still a performance oriented 1×11 set up and, in all, this is still a competitive racing machine.
Sign up for our Newsletter to receive inventory and new bikes updates. They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local. Last year, the Children’s Home of Easton received a check for $2,460. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights.
The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. Gravel bikes are what everyone wants right now, says Erin Fagan, the events coordinator (and more) at Genesis Bicycles in Easton. The majority of Genesis riders are families and Erin says that, 90 percent of the time, they are looking to ride on a canal towpath like the D&L Trail—which happens to be located just minutes away from this Trail Friendly Business! For Erin, being so close to the trail is a huge advantage since beginners are nervous riding on the road with cars.
As the name suggests, these are bikes that are designed for the explicit purpose of riding on the road. Some are more race oriented, meaning mudguard and pannier mounts are forgone and the geometry is longer and lower. Others have more of an endurance focus, better suited to long rides and have all the mounts you need for light cycle-touring. So many models are offered that it can be hard to choose exactly which bike is best for you. We’ve split this guide up into four large sections; road bikes, adventure bikes, cyclocross bikes, and utility bikes, detailing each of the bikes in the range and how they differ from the others. If you’re a dyed in the wool roadie or complete ‘cross-head, you can jump straight to the section that interests you most.
Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. Even if you’re not a bike enthusiast, you’ve probably noticed the giant bicycle perched on top of the store at 126 Bushkill St. You can see it as you pass by on Route 22 heading into New Jersey. If you want more control over exactly what components your bikes is built with, both of these are available to buy as just the frameset. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days.
The angles are steep, the front end is low and there aren’t mudguard or pannier mounts. 33c tyres are specced (the maximum permitted in UCI sanctioned cyclocross races), while the maximum tyre size recommend is 35c. Almost the antithesis of the Day One, the Flyer genesis mountain bike is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off. Although the frame is steel, it’s relatively lightweight with a carbon fork and no excess components weighing it down.
The external cable routing and threaded bottom brackets are also features that will be well apricated by home mechanics. A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. Other bikes might have the specificity to perform better in a single one of these uses, but very few bikes would be able to perform as well as the Croix de Fer in all of them. It is the combination of a vast array of mounts, a robust steel frame and wide tyre clearances that allow this bike to be such a jack of all trades. The aero features of more expensive bikes are present, with cables are routed internally and the leading edges of the frame are smoothly rounded. The groupset is Shimano Tiagra with a 2×10 drivetrain while the maximum tyre size is 25c.
In this range there are also women’s specific models – in addition to the unisex ones. With these bikes, the saddles have been changed for a women specific model as well as shorter cranks and narrower genesis bicycles handlebars being specced to better suit female proportions. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.