700C Men’s Schwinn Bicycles Phocus 1500 Road Bike

In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand. During this period, bicycle sales enjoyed relatively slow growth, with the bulk of sales going to youth models. In 1900, during the height of the first schwinn mountain bike bicycle boom, annual United States sales by all bicycle manufacturers had briefly topped one million. By 1960, annual sales had reached just 4.4 million.[10] Nevertheless, Schwinn’s share of the market was increasing, and would reach in excess of 1 million bicycles per year by the end of the decade.

Once products are shipped from our warehouse, they will arrive between 2-5 days on average (in the United States. Also, this does not include overweight – 150 LB+ – items that may require specialized shipping methods.). Please note, we will not cover express / expedited shipping to meet a required deadline. This bike is in poor condition and definitely needs some love to be restored. Needs a handlebar rewrap, new chain, new tires, maybe new cassette, and a clean. Road bikes are generally made up of two types of materials, aluminum, and carbon.

Chicago became the center of the American bicycle industry, with thirty factories turning out thousands of bikes every day. Bicycle output in the United States grew to over a million units per year by the turn of the 20th century. The artwork approval cutoff time for production to begin the following business day is 12pm PST.

Taking a casual ride through the park or battling traffic commuting to work is no problem for the Schwinn Men’s Phocus Bike. If you’re new to road riding, this bike is the perfect vehicle to get you started. The sturdy and lightweight aluminum frame gives you plenty of stability while not weighing you down and making you work harder than you need to. Plus, with 24 gears you can customize your ride as the terrain changes with each twist and turn.

schwinn road bike

While the Paramount still sold in limited numbers to this market, the model’s customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle. Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends. Schwinn was soon sponsoring a bicycle racing team headed by Emil Wastyn, who designed the team bikes, and the company competed in six-day racing across the United States with riders such as Jerry Rodman and Russell Allen. Developed from experiences gained in racing, Schwinn established Paramount as their answer to high-end, professional competition bicycles. The Paramount used high-strength chrome-molybdenum steel alloy tubing and expensive brass lug-brazed construction. During the next twenty years, most of the Paramount bikes would be built in limited numbers at a small frame shop headed by Wastyn, in spite of Schwinn’s continued efforts to bring all frame production into the factory.

While every large bicycle manufacturer sponsored or participated in bicycle racing competition of some sort to keep up with the newest trends in technology, Schwinn had restricted its racing activities to events inside the United States, where Schwinn bicycles predominated. As a result, Schwinns became increasingly dated in both styling and technology. By 1957, the Paramount series, once a premier racing bicycle, had atrophied from a lack of attention and modernization. Aside from some schwinn electric bike new frame lug designs, the designs, methods and tooling were the same as had been used in the 1930s. After a crash-course in new frame-building techniques and derailleur technology, Schwinn introduced an updated Paramount with Reynolds 531 double-butted tubing, Nervex lugsets and bottom bracket shells, as well as Campagnolo derailleur dropouts. The Paramount continued as a limited production model, built in small numbers in a small apportioned area of the old Chicago assembly factory.